Project summary

When Peg first started, we knew we needed a way to get ourselves noticed in style. We created this promotional marketing campaign based around delivering a personal message to our prospective clients using Augmented Reality.

Aims

As a brand new company positioning itself as a specialist partner to larger, more established design and marketing agencies, we needed to introduce ourselves in a memorable way that showed off what we could do. As a cutting-edge emerging technology at the time (2009), Augmented Reality was the perfect vehicle to use.

Result

We decided to use an Augmented Reality marketing campaign and tailor it specifically to every agency we were contacting.

The campaign would see us printing out a large set of Augmented Reality 'markers' (small flyers with a black 'icon' on them). We would then snail-mail them to specific agencies and the text on the flyer would direct them to a website. The recipient would then hold the marker up to their webcam and on their screen they would see a fully 3D, interactive animation, customised to their agency and overlaid on the very marker they were holding up in real-time. The animation introduced Peg Digital as specialists in creatively-led Flash development.

The campaign generated a lot of interest and meant that people already had Peg Digital in their heads when we got in touch with them on the phone.

Want to print the marker out and play with this yourself? Here you go, have fun!