It was clear that Boomerang were keen to see a fairly dramatic overhaul in terms of presentation and gameplay. We took the opportunity to pitch something that would provide more depth, nuance and replay-ability as well as wow visually, with a 3D based paper-cut out aesthetic.
Having grown up with classic characters such as Wile e Coyote and Tom & Jerry, now featuring in this game, we were determined inject it with a healthy dose of that old school energy. We wanted the game to feel suitably over the top and feature larger than life characters, crazy power-ups, high-energy animations, a vibrant visual style and caffeinated soundtrack!