We proposed an experience that was to be strongly character-driven with a clear focus on role-playing, that immerses the user in the Mickey Mouse universe and sets them off adventuring across a diverse range of landscapes and world themes, solving problems while playing a wide variety of character roles.
As they play the user would constantly be rewarded with positive feedback and un-lockables. The delightful gameplay would feature a wide plethora of activities and game mechanics but with simple and intuitive control schemes, easily playable by the youngest of users.
We were also determined to maintain the high quality look and feel of the Mickey Mouse Clubhouse show by making use of the actual 3D assets used in the TV production, as well as utilising sophisticated animation techniques and visual effects the bring the world to life.