This brief presented an interesting challenge. Unlike most multi-property games, this one would focus on one key brand (SpongeBob) but still include many others, each of which need to sit within their own branded worlds, but also be brought together for one united purpose, and for it to all play out in a way that makes sense for an over-arching narrative.
We started sketching ideas for the main narrative thread, the location in which it would take place and how it might tie all the separate brands together into a story arc that revolves around slime and the Nickelodeon universe being under threat.